New Development
Branding, Marketing, And Real Estate Services for Developers.
Our New Development Value Proposition Is Unrivaled
We use pre-launch assumptions that are established on understanding, and your objectives. We listen to achieve more profitable results. The quickest and most beneficial path to market may vary from location to location and from property to property. Buyers look to professionals who understand the local market, nuances of the area, and the project's quality. Analysis helps us become informed regarding your development. It enables us to broadcast our passion for its potential. That enthusiasm helps convert buyer interest into sales. The successful sell-down of your project is vital to us. We are not just a company that sells your property; we connect the right people together and pride ourselves on delivering an exceptional real estate service.
What We Provide To Developers
As your partners, our priority is to add value to your project, brand it, position it, market it and successfully sell it out beyond expectations.
Data, Research & Pricing
Pricing and placing your property on the market are critical. Using proprietary, historical, and public information, we can assemble and consolidate analysis to navigate competitive and strategic pricing for your development. Throughout the procedure, we will continue to deliver you with ongoing feasibility studies and up-to-the-minute market analyses such as pricing, demographics, and cultural trends.
Communication & Public Relations
We believe firmly in editorial authority. We also acknowledge that for most buyers, the developer is as significant as the project itself. Working with our press group, we will strategically confront media across all platforms to convey a captivating story about the distinguishing opportunity of your project and your organization.
Capital Contribution
Leaning on the vision and the development, we can invest or help syndicate the capital contribution via our networks. We will then become your partner as well as the marketers for the development, improving the capacity for all to achieve their financial objectives.
Financing
Connections with suitable banks assure affordable financing of the development and the sale of each unit. Bringing this advantage to development can guarantee every buyer will be able to complete the deal, and in some circumstances, lock in rates for a year upfront or as needed.
From Offering Plan To Final Closing
We will operate with your legal team to facilitate the purchase contracts and technical processes of the transaction, assembling sure the sale is a simple and stress-free process. We coordinate and liaise the closing of each unit assuring the process is always on schedule. Budget and timelines are vital in maximizing profit and success.
Repositioning
Sometimes, projects arrive on the market at the wrong time, with the wrong marketing approach, or with the wrong selling strategy. We will envision and articulate concepts that others may have neglected and re-launch your development in the marketplace as refreshed, new and exciting - producing new value for potential buyers.
We work with developers in a bespoke manner. Engagement topics vary to fit the budget and deliverables. Our price structure reflects comprehension of regional pricing.
Development Name
Logo Design
Video Shoot Including Drone Photography
Web Design
Site Office/Suite Signage
Database Management
Personalised Brochure Design & Print
Digital Ad Design & Monthly Advertising Packages
Our Marketing & Branding Services
Logo Or Brand Development
While a logo is a physical emblem on the entry to your development, a brand is what your residents will feel when they live in your building. Unlocking the emotion behind the experience is how we comfort clients on the way to purchase. If selected, we will design a comprehensive plan for your development that is tailored to your choices. Experience indicates this is the best way to produce a great result for all groups.
Print Material
We can create print material that has a measurable impact. Delivering booklets and magazines have more prominent significance to a consumer when they are made for them. Our connections with professional print partners allow us to harness the best of their existing technology.
Display Ce
nters
We can plan and create a cleverly planned site office that encourages new purchasers to visualize themselves in your new development. We work with you, and with our team of international experts, to achieve a look and feel that gets results. Large format printing that doesn’t cost the earth, backlit wall prints, bespoke-cut frosting elements, and premium laser-cut components can all be incorporated into a cost-effective result. We know the business, so we comprehend budgets and the cost imperative for a developer. Without sacrificing quality, we can achieve an imaginative and engaging result, on-time and within budget.
Signage
we Understand how long signs require to be visible allows us to quantify the price while guaranteeing that the quality of your message is never compromised. We design, prepare and deploy building signage, display area, and street signs for developments, as well as a combination of promotional signage for billboards, construction sites, illuminated and static outdoor posters, and more.
Word Of
Mouth
We will develop excitement before and after the sales launch, our data analytics and market understandings will allow us to be favorably particular when targeting clients for your new development. Generating a huge amount of interest is about more than just money in and inquiries out. Our work with leading PR firms and publications often allows paid announcements to be strengthened far beyond the channel it was deployed on.
Email Marketing
Our Email Campaigns offer a unique way for you to grow and communicate with your audience while staying true to your brand and design. With consistent content from the website to email, we create compelling emails with your existing products, blog posts, and design elements so your branding is consistent and recognizable. We can reach your audience no matter where they are. All layouts are made with responsive designs, so your emails will look great whether they’re viewed on mobile or desktop. With integrated Analytics, we can measure, analyze, and refine with native email marketing analytics. In real-time, we can see how your campaign is performing while it’s still live. We analyze the metrics that matter most, from open rates to clicks and conversions. We learn from the email analytics and in tandem with your website’s analytics, making it easy to see organic vs. marketing traffic.
Website Development
We will make you stand out online with a professional website. With SEO tools your development’s website will come with a suite of integrated features and useful guides that help maximize prominence among search results. With website analytics, we learn where your website traffic is coming from, what your visitors are looking for, and how they’re interacting with your content through our in-depth analytics tools.
Multiple
Media Channels, One
Lead Funnel
We can develop targeted campaigns reaching active buyers through many media platforms to convert purchases. We nurture demand and convert interest, delivering cost-effective leads for your development. For best results we recommend:
Destination property sites (REA/Domain)
Google, including SEO, PPC & remarketing
Facebook, including lookalike audience advertising
Video content including YouTube
Programmatic Display including Video & Audio
Variety of Chinese channels
LinkedIn
Key Sales Drivers
We will correctly identify the mix of buyers that will significantly impact the value of your marketing investment.
Developing powerful project awareness with the local market, as we frequently see a considerable percentage of buyers gravitating from a radius around the development.
Examining the messaging for the project every three weeks; revising critical pipelines of marketing based on feedback from the sales team.
Going through a strategic marketing campaign, we will assemble a database of potential prospects with details on their priorities and use that information to determine which units or apartments are initially showcased to the market.
Concentrating on the existing and developing social conditions that underpin vital selling attributes, in complement to the quality of design and product.
For multifamily developments, we set suggest staged releases for the project to create a strategy for which units are to be sold when and this allows for an uplift in values as well as control of stock released to the market throughout the project sales phase.
Utilizing “smart” digital and additional marketing solutions to effectively boost the development and breakthrough the mess in a cost-effective manner.
Ensuring that strong sales momentum remains with a balance of supply through agent-driven marketing.
Set the perception of quality through tailored marketing material and promotion.
Testing and measuring happen throughout every campaign. A/B deployment supports us to optimize outcomes and maximize marketing spend.
Target events, releases, and launches towards the different segments of the target markets.
Example Marketing Strategy
All transaction and sales activities are organized according to the approved process and budget, which are formulated in collaboration. With a corresponding network and unrivaled regional knowledge, together with our work in the business community, We have developed a respected prominence.
Pre-Launch (Not in market)
We and our clients will work jointly to establish creative direction, marketing collateral, and concept.
We will perform market research and review the current environment to be undertaken to ensure we identify opportunities.
We will attend stakeholder meetings to assist in bringing the project to market.
We will develop a project launch strategy with the developer.
Our in-house PR and/or external PR firm will operate concurrently on the PR launch plan.
We will create video content and “smart” digital solutions for the project ready for teaser launch.
We will announce the appointment to all of its stakeholders to ignite interest.
We will assure that all marketing collateral is designed to the most elevated standard to echo the caliber of the development.
2. Pre-Launch (In Market)
We will initiate PR activity.
We will have a launch of the teaser campaign with initial ROI and EOI to be taken.
We will have online listing outlets, display banner ads, and retargeted advertising to initiate online.
We will have a teaser print advertising to initiate in targeted publications.
On Social Media – we will have Retargeting and Audience Extension teaser campaign to initiate.
We will have offsite and onsite signage to be established to capture foot traffic around the local neighborhood.
We will have our clients and associates be targeted by personal contact with an exclusive offering to “be first”.
3. Launch (In Market)
We will assess the success of the teaser campaign and tailor advertising activity accordingly.
Ongoing digital advertising to be live.
Ongoing PR and communication with media to maintain awareness of the project.
Potential outdoor advertising to be live.
Local engagement activities/strategies to be live.
Strong media presence across all channels utilized to ensure high project awareness.
Our offices and agent network release are to be utilized to leverage potential marketing opportunities.
We provide a comprehensive weekly vendor report that will provide an overview of all sales and marketing activities.
4. Ongoing Engagement (In Market)
Key Message – New Release or % Sold
We will have Continual pipeline concentration by sales agents.
We will have an ongoing advertisement campaign messaging to be examined consistently throughout the campaign to confirm that it resonates with buyers and continues to generate inquiry via feedback from the sales team.
We will have Marketing feedback and spending be regularly examined to ensure that we are bringing the best results out of the campaign and money spent.
We will have Continuous engagement with local agents to continue developing interest and sales.
We will Examine and evaluate buyer incentives if needed.
5. Review (In Market)
Review, Refine And Re-Engage
We will examine and redefine the marketing strategy after each stage release.
We will identify successful strategies and assure they are being utilized.
We will pinpoint obstacles to sales and provide solutions.
We will redefine the target market if needed.
We will review and revise the marketing strategy when required to resonate with the target market and generate sales.
We will reconcile the approved marketing funding and evaluate the campaign so that it is optimized at all times.